Reborn as a successor, my wife in her previous life was anxious

Chapter 458

In order to open the popularity of Nanyuan and Yuanqing clothing in Jiangcheng, Song Siyuan racked his brains.

She used all the ways she could think of, and even thought about advertising.

But she specially inquired about it, the advertising position of newspapers and magazines is not cheap, thinking about the current production and situation of this clothing, Song Siyuan retreated.

It’s too expensive, and some of the gains and losses of advertising like this in the early stage are not worth the loss, and then endure it.

She also found some clothing wholesalers she knew and sold them Nanyuan and Genkei’s clothes, but she was picked up on a bunch of faults.

For example, some fabrics love to hook, are not resistant to wear and sunlight, etc., but these are also the characteristics that will occur after adding silk.

The improvement is actually very simple, that is, to remove the component of silk, but once the component of silk is removed, the cost of clothing materials can be reduced, and these problems can be solved, but the advantages belonging to these clothes are also gone.

Likened to the fabric of these clothes, comfortable to wear, breathable, and so on.

Seeing that these shortcomings could not be corrected, those wholesalers directly told Song Siyuan that it was not that they were not willing to sell this dress, but that the price of this dress was too expensive and ridiculously expensive.

Likened to their wholesale offer, a pair of pants is at least a hundred pieces.

A hundred pieces, this is still the wholesale price, sell it, they also want to make money, they will definitely have to add money to sell.

More than a hundred pants, it seems that there are not many people who can afford and are willing to buy, it is easy to be unable to sell the finished product, pressed in the hand, which will suppress their limited funds, so that their money can not be turned around to make money.

This is a big loss.

In the end, Song Siyuan ran a few clothing wholesale departments, but he was surprised to find that a single piece of clothing was not sold, and occasionally met a polite boss, and would vaguely agree, saying that if someone asked for more expensive clothes in the future, they would consider purchasing them.

Hehehe, this is just a relatively euphemistic refusal.

Song Siyuan, who walked around without gaining anything, asked people to order a few sets of clothes for his eldest brother in his last breath, and bought them himself as a gift for his eldest brother.

Such a toss, it can be regarded as selling four or five clothes, but it is still impossible to open the market of high-end clothing in Jiangcheng, which can make Song Siyuan worry, and his brows are tightly locked.

In the early stage, I can barely maintain my income and expenditure by relying on the list in Beijing, if I can’t open the situation, this garment factory is in the loss stage, this loss for one or two months is good, if it is a continuous loss for one or two years, even Song Siyuan will be a little unbearable.

After all, the investment is hundreds of thousands, so many people are invited, and such a large factory is occupied, and in the end not only can not make a profit but also lose money?

It is estimated that no one can stand it.

Song Siyuan’s embarrassment, soon Zhao Guoqing knew, in the face of her frequent encounters, Zhao Guoqing did not feel surprised.

If everything is so simple, there will be relatively few rich people, and everyone will not want to find a stable job, and they are willing to come out and make a lot of money.

“We have to study the consumer groups of high-end clothes, and people in that age group have the strongest spending power, and they are selectively selling, which is estimated to be much stronger than your random net, let’s ponder, under what circumstances, someone is willing to spend hundreds of dollars to buy a dress?”

“I think that people who can consume such high-end clothes, firstly, must be relatively economical, and secondly, there are some special and important occasions, such as getting married or visiting relatives, they are willing to buy such clothes…”

Song Siyuan quickly reacted, but he didn’t know if Zhao Guoqing said this method was useful.

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“Yes, I’ll try it with a customer!”

Zhao Guoqing did not plan to find those wholesalers, nor did he plan to find friends around him, he planned to find some special groups such as relatives to get married, or to visit relatives.

In this era, even in provincial towns, materials are not particularly abundant, and people who want to buy high-quality items will concentrate in a few large shopping malls or stores specializing in some imported goods, metaphorically selling imported TVs or motorcycles.

These places have few guests, but the purchasing power is quite strong.

Many people even consider buying imported TVs or motorcycles because they want to get married.

Zhao Guoqing rented a shop diagonally opposite these department stores, which contained clothes from Nanyuan and Yuanqing, so that they could produce and sell themselves.

The name of the store is Nanyuan high-end women’s clothing, and it indicates that it accepts customization.

When the store on Jiangcheng’s side opened, the batch of customized clothes on the Shangjing side was also ready, and Song Siyuan was not worried that she went directly to Shangjing with this batch of goods.

I’m going to open a store over there and try to open the market in Shangjing.

In this way, in fact, the investment of their garment factory is a little big, and at present they can’t even barely break even, and they are still in the loss stage, which makes Song Siyuan feel a little pressure in his heart, and he has been looking forward to the trip to Beijing to open up the market there.

As soon as Song Siyuan left, Zhao Guoqing was even busier.

The opening of the new store, the design and proofing of the garment factory, and the operation of the entire factory almost weighed on him.

So much so that Zhao Guoqing was also busy with his feet, but fortunately, the first Nanyuan high-end women’s clothing store he prepared was finally going to attract a good opening.

This is exciting news.

Xia Ruolan was also very happy when she found out, the two agreed to set the opening time on Sunday, and they did not plan to increase the cost of hiring a model that day, and the two of them just wore customized clothes.

Then the master over there is directly transferred from the garment factory.

Only need to recruit a man and a woman two salesmen, but this salesman because of the high requirements for appearance, so in addition to providing a basic monthly salary of thirty yuan, there will be an additional promotional share income.

It is also an encouragement to salespeople.

It’s just that Zhao Guoqing interviewed dozens of people in a row, and the female salesperson is easy to find, but the male salesperson is particularly difficult to find.

Because Zhao Guoqing requires male salesmen, good appearance, strong communication skills, and good temperament, and men who can have this temperament, it is difficult to succumb to being a salesperson here, so they can only look slowly, before finding, Zhao Guoqing can only be the boss and salesman.

The opening day happened to be Sunday, the flow of people was better than usual, and at eight o’clock in the morning, Zhao Guoqing lit a firecracker.

There are no other familiar people here, Wu Di and some teachers from the garment factory have come to hold the scene, plus Xia Ruolan has also come, which is also very lively.

As soon as the firecrackers sounded, it also attracted the attention of many people.

Zhao Guoqing took advantage of the most lively time to put up an advertising sign prepared by himself in advance.

As soon as the signboard was taken out, the eyes that stopped could not help but float to the inside of this store.

After all, the conditions for opening a new store are too tempting!