frightfiction Chapter 148 Marketing Results
Chapter 148 Marketing Results
Several days have passed since the last incident. Today happens to be the weekend, and Lu Hai also came to the Hongri Garment Factory.
Because we had agreed to come today to check out the sales of this first batch of goods.
Then we will discuss cooperation based on this condition.
Therefore, Lu Hai arrived at the factory gate early.
At this time, Ning Lejia was already waiting at the factory gate.
Because of the popularity of Lu Hai’s first batch of goods, he couldn’t wait to develop deeper cooperation with Lu Hai.
So, he had been looking forward to this day since the first batch of goods was sold out.
So when Ning Lejia saw Lu Hai, he naturally took Lu Hai to the conference room immediately.
Director Liu, as the workshop director, was naturally also present today.
Moreover, because Liu Guowei had invested in this batch of goods, Liu Guowei also came.
"Boss Ning, how are the sales of this first batch of goods?" Lu Hai asked directly after sitting down.
After all, both of them had agreed on it before, so there was no point in being hypocritically polite.
In fact, Lu Hai knew the answer even without asking, because he had seen several people wearing bell-bottom pants eating in his restaurant in the past two days.
Judging from the limited information, even if not all of the first batch of goods were sold out, it is estimated that more than half of them were sold out.
After all, there aren't any large department stores near Zhongguancun, so for it to be worn in his store, it must be that people here heard about it and went there specifically to buy it.
However, Lu Hai still wanted to see the most realistic sales data.
Ning Lejia didn't expect Lu Hai to be so direct, but speaking without beating around the bush was consistent with his personality.
Without any further ado, he took out the previous statistical data and handed it to Lu Hai.
"Boss Lu, please take a look yourself."
Lu Hai nodded when he heard that. After taking it from him, he took a quick look at it, but just a quick glance made him almost drop his jaw in shock.
The data above is really too luxurious, so luxurious that even Lu Hai can hardly believe it.
It’s not like he hadn’t thought these models would be popular, but he didn’t expect them to be so popular!
"Director Ning, are you kidding me about this data?" Lu Hai asked in disbelief.
Ning Lejia smiled bitterly. He knew that this data might be accused of being fake, but it was indeed the case. "Boss Lu, I saw this data when it was first compiled. I also thought it was a bit fake at the time, but facts are facts. If I had to falsify it to deceive you into cooperating, I would definitely make it more realistic. Is it necessary to make it so fake that it looks fake at first glance?"
Liu Guowei, who was standing by, was immediately puzzled when he heard what the two said, "How good is this data?"
Lu Hai handed it directly to Liu Guowei, "Brother Liu, take a look at it yourself."
Liu Guowei took it with a puzzled look on his face. When he saw it for the first time, he blurted out "national quintessence".
Then he looked at Ning Lejia in disbelief, "Director Ning, are you serious?"
"Five hours, a total of 50,000 sets of clothes, six clothing stores in Kyoto and two department stores were all sold out?"
Ning Lejia nodded helplessly. "Although it's hard to believe, it's true. Many customers have even started asking when the next batch of goods will arrive, and some even said they would pay a premium to buy it."
Lu Hai was even more confused at this time. The only way to cause this situation was to do marketing in advance and inform customers of the specific release date.
Otherwise, it would be impossible for something that is temporarily put on the shelves to be sold out within five hours.
"Director Ning, have you done any marketing before shipping?"
When Ning Lejia heard this, he looked at Lu Hai with a little surprise. After all, it’s not that there is no concept of marketing in China now, but it is very weak.
In other words, he just came back from abroad and knew some of the things he learned, but Lu Hai hit upon the key behind the number in one sentence, which naturally surprised him.
However, Ning Lejia did not deny it and nodded to explain, "It is indeed as Mr. Lu said. I made a marketing strategy before the actual sale..."
Afterwards, he gave Lu Hai a brief explanation of the general operations.
After listening to this, Lu Hai also nodded.
This can explain why there is such luxurious data.
To put it bluntly, Ning Lejia's advertisement sparked a lot of people's interest in these clothes, so people who came on the day of the sale were there to buy clothes.
Then these people's rush to buy attracted the attention of some passers-by. When these passers-by found that the clothes were very good, they naturally joined the rush to buy.
With the support of multiple factors, we have such luxurious data.
In fact, this method is similar to the method that Lu Hai originally planned to use to put advertisements on taxi bodies when Luo Yongfeng and Lai Anbang drove taxis.
However, Ning Lejia's approach is better, as it is to find a real person directly.
This also gave Lu Hai an inspiration.
That is, for some of your future products, in today's era when the Internet and technology are not very developed, you can also find some local people to promote them for you.
Of course, there is not much need for land and sea now.
"What do you think, Boss Lu, is there any possibility for us to cooperate now?" Ning Lejia asked with a smile.
Although the basis of the hit product lies in Lu Hai's design, with his marketing, they can reap the biggest dividends of this first wave to the greatest extent.
Even if other businesses enter the market, the biggest part has already been taken by them. It can be said that this is a win-win situation for both Lu Hai and Ning Lejia! .
"Okay, since Boss Ning has proven his strength, and I have also proved my strength, then we can indeed discuss the next cooperation..."