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Chapter 558 A New Chapter in the Bond Between Cultural and Creative Industries



Chapter 558 A New Chapter in the Bond Between Cultural and Creative Industries

On the day the documentary "Kiln Fire and Craftsmanship" was released on the online platform, it quickly climbed to the top of the trending list thanks to its true stories, delicate cinematography, and warm atmosphere.

In just three days, the video garnered over ten million views, and netizens flooded the screen with comments.

"I was deeply moved by Master Chen's dedication; this is true craftsmanship!"

"Qinglongpo is so therapeutic! I want to go there right now to experience porcelain making and eat sesame cakes!"

"The celadon from Qingning Kiln is so beautiful! The name 'sky blue after rain' is truly well-deserved. Please provide a purchase link!"

With the documentary's popularity, many cultural and creative companies and tourism organizations have contacted Qinglongpo, wanting to cooperate with them.

Among them, the cooperation proposal from "Qingyun Cultural and Creative" impressed everyone the most.

They not only want to develop cultural and creative products, but also promise not to damage the traditional craftsmanship of Qingning Kiln. The entire process will be guided by craftsman Chen, who will only do the design and promotion. They are even willing to prepay a portion of the deposit for the maintenance of the kiln site and the training of craftsmen.

When Wang Man, the person in charge of "Qingyun Cultural and Creative", arrived in Qinglongpo with her team, they happened to see Craftsman Chen teaching tourists how to knead clay.

Watching the clay in Craftsman Chen's hands transform into a smooth round blank, Wang Man couldn't help but admire it.

"The craftsmanship is exquisite! What we want to do is combine this traditional craft with modern aesthetics, so that Qingning kiln celadon can enter the lives of more people."

The symposium was held in the kiln shed, and Wang Man picked up a teacup engraved with pine needle patterns.

"This warm and smooth texture is something that modern industrial ceramics do not have."

We plan to develop three main product lines: tea sets, decorative items, and commemorative pieces. Each line will retain traditional craftsmanship while incorporating modern design elements.

What craftsman Chen cares about most is the inheritance of craftsmanship.

"Mr. Wang, I have only one request: quality cannot be sacrificed for the sake of production volume."

Firing porcelain requires meticulous craftsmanship and patience. From kneading the clay and preparing the glaze to controlling the fire, every step is essential; otherwise, the resulting porcelain will not be that of the Qingning Kiln.

Wang Man immediately promised, "Master Chen, rest assured, we don't aim for mass production, we only aim for high-quality products."

Xiao Fangfei drew upon her resources in the motorcycle industry to come up with an idea.

"Could you design a celadon ornament in the shape of a motorcycle? Combining the sleek lines of a motorcycle with the warm texture of celadon would be suitable for motorcycle enthusiasts and also attract young people."

Kong Haoyu offered advice from a business perspective.

"I can contact motorcycle communities and outdoor enthusiast groups both domestically and internationally as the initial launch channels for cultural and creative products."

These groups value quality and storytelling. Qingning kiln's celadon possesses both artistic merit and a rich historical legacy, ensuring its widespread acceptance.

Gu Fanxing and Pei Luonan were responsible for cultural endorsement and compiled detailed historical materials on Qingning Kiln.

"This is a compilation of records of the lives of Song Dynasty potters and an analysis of porcelain shard patterns. You can refer to these traditional elements for modern design. For example, this Song Dynasty intertwined vine pattern, after being simplified, can be engraved on an incense holder, which both preserves tradition and conforms to modern aesthetics."

Ling Jiu'er also took out her own album of pottery shard specimens.

“These are Song Dynasty porcelain shards that we found at the kiln site. The patterns and glazes on them can serve as design inspiration.”

After the cooperation was agreed upon, everyone performed their duties and the process progressed very smoothly.

Craftsman Chen led the villagers to prepare clay and glaze, strictly following the Song Dynasty formula. He also specially trained several skillful villagers to be responsible for the initial shaping of the clay blanks.

The designers at "Qingyun Cultural and Creative" are based in Qinglongpo, learning porcelain-making techniques from craftsman Chen every day and incorporating traditional elements into their designs.

Xiao Fangfei and Kong Haoyu were busy connecting with promotional resources.

Xiao Fangfei invited several well-known motorcycle bloggers to Qinglongpo for an experience. After riding motorcycles around Qinglongpo, the bloggers also tried their hand at kneading clay and carving patterns, experiencing the fun of firing porcelain, and shared their experiences on social media platforms.

"Qinglongpo is such a treasure trove! The collision of motorcycles and celadon, the fusion of tradition and modernity, is absolutely stunning!"

Kong Haoyu connected with overseas Chinese cultural communities, sharing the story of Qingning Kiln and the design concepts of cultural and creative products. Many overseas Chinese expressed their desire to purchase them, allowing the craftsmanship of their hometown to go abroad.

The village chief transformed the village's idle houses into cultural and creative experience stores, displaying cultural and creative products and Song Dynasty pottery shard specimens. He also set up a special experience area where tourists can make simple pottery blanks by hand and experience the fun of firing porcelain.

The tacit understanding between the team members continued to grow stronger amidst their busy work.

One evening, it was drizzling in Qinglongpo. Xiao Fangfei and Kong Haoyu were checking the doors and windows of the cultural and creative experience store and also checking the logistics list of overseas orders.

Raindrops pattered on the bamboo curtain, and the celadon ornaments by the kiln gleamed faintly under the light. The air was filled with the fresh scent of earth and rain.

"Overseas customers have given feedback that the handlebar angle of the motorcycle figurine is slightly off and does not conform to the proportions of classic models,"

Kong Haoyu pointed to the notes on the list and said, "I contacted the master craftsman at the motorcycle workshop, and he sent me precise dimensional drawings. Tomorrow, we will adjust the ceramic mold together with the designer and Master Chen."

Xiao Fangfei took out her tablet from her bag and pulled up detailed photos of the motorcycle.

“I compared them and found that the handlebar tilt angle was indeed two degrees different. Although it’s not obvious, motorcycle enthusiasts can see it at a glance. When we make cultural and creative products, we must preserve traditional craftsmanship and respect the details of the professional field. Only in this way can the products be more convincing.”

She added, "I also want to add a line of small print to the base of the ornament: 'Using porcelain as a medium to pay tribute to passion,' which echoes the heritage of Qingning Kiln and also resonates with the sentiments of motorcycle enthusiasts."

Kong Haoyu looked at her carefully marking the details, his eyes full of approval.

"This is a great idea; it doesn't compromise the simple beauty of celadon, and it conveys the core concept at the same time."

The two huddled together in front of the tablet, checking dimensions and discussing revisions. Their tacit exchange of glances revealed an unspoken trust and support.

Not far away, Gu Fanxing and Pei Luonan were busy organizing the promotional text for cultural and creative products. When they saw them, they looked at each other and smiled.

Pei Luonan said softly, "Fei'er and Haoyu are getting more and more in sync. One understands motorcycle culture, and the other is good at resource coordination. They complement each other perfectly and have been a great help in promoting Qingning Kiln."

Gu Fanxing nodded: "They like Qinglongpo and value this heritage. We can discuss with them more in the future to see if we can develop more cross-border cultural and creative products to make Qingning Kiln more influential."

Two weeks later, the revised Qingning Kiln cultural and creative products were officially launched.

The "Motorcycle Celadon Ornament" accurately reproduces the details of the classic model, and the small characters on the base add a sense of nostalgia.

The "Kiln Fire Original Heart Tea Set" blends the aroma of tea with the fragrance of porcelain when brewing tea.

The "pine needle pattern incense holder" is simple and elegant, making it a new favorite on young people's desktops.

The product sold out as soon as it was launched, and overseas orders poured in. Many customers wrote in their reviews: "It's full of details. You can feel the warmth of traditional craftsmanship and see the respect for the professional field. It's so thoughtful!"

More and more tourists are visiting Qinglongpo, and the experience store is always packed with people.

Craftsman Chen led the villagers in teaching tourists how to knead clay and carve patterns, while Ling Jiu'er explained the history of Qingning Kiln to everyone. The village chief then led everyone to visit the kiln site and told the story of Qingning Kiln.

Xiao Fangfei and Kong Haoyu sometimes share stories of the crossover between motorcycles and celadon with tourists, and sometimes discuss new product ideas with designers. Seeing more and more people fall in love with Qingning Kiln fills them with a sense of accomplishment.

As the sun sets, the kiln fire is lit once again, illuminating the kiln full of clay blanks and the smiles on everyone's faces.

Xiao Fangfei and Kong Haoyu stood side by side by the kiln, watching the flickering flames, and quietly discussed their future plans.

They want to bring the story of Qingning Kiln to more motorcycle racing events and let traditional craftsmanship meet more modern passions.

This tacit understanding and support based on shared ideals is more steadfast than any declaration of love, and it makes their future, like the inheritance of Qingning Kiln, full of infinite possibilities.


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