frightfiction Chapter 966 The Youngest Son is So Dark
Chapter 966 The Youngest Son is So Dark
The beverage factory didn't have much money and it all relied on Meng Wantang's investment.
The biggest problem in the factory is that its products have no innovation and it cannot grab any market share after the market has been dominated by various newly launched beverages.
Gradually, there were no more orders.
Without orders, the products cannot be sold even if they are produced.
Once sales become a problem, the factory will be unable to produce.
No production means no income.
This creates a vicious cycle.
It's only a matter of time before the factory closes down.
Li Aimin is a good factory manager and a simple person, but he lacks some courage.
Zhao Mingpu had talent but a bad character. It was not surprising that he was ostracized by others and ended up like that.
On the way, Meng Wantang told her son about the situation in the factory.
After listening carefully, Xiaopang expressed his thoughts.
"A factory that can only produce one kind of beverage is doomed to fail. Nowadays, things change with each passing day. Even the clothes on the street change into new styles after a while. Not to mention the beverages we drink. Even the wines are varied."
Hearing this, Meng Wantang smiled and asked his son, "So what do you think should be done to change the current problems of the beverage factory?"
“To research new products, of course.”
Although Xiaopang is still a freshman in high school, he is already a very experienced boss.
He was not at all nervous when facing Meng Wantang.
"Whether it's a beverage factory or any other factory, everything needs innovation. It's just like our audio store. We always have to buy new tapes. Why do we buy new tapes? That's because many old songs are very popular, but the new songs are just as popular. People get tired of the old songs and want to listen to new ones. There are so many beverages to choose from, why do I always drink the old ones?"
"What you said does make sense, but how do you know that the newly developed beverage will be popular in the market?"
It is difficult to answer this question from Meng Wantang.
Even Lu Qingye couldn't help but prick up his ears to listen.
Xiaopang asked, "Does it take a lot of money to develop new products?"
Meng Wantang nodded: "It takes a lot of money to develop new products."
"There are many kinds of beverages, which can be divided into two main categories. There are carbonated beverages and non-carbonated beverages. The beverage factories now sell two kinds of beverages, one is this orange carbonated beverage, and the other is apple-flavored. I don't like apple-flavored beverages. I think apple-flavored carbonated beverages are not very tasty. This orange-flavored carbonated beverage is okay."
Meng Wantang listened and nodded, motioning for her son to continue.
"The most popular Dabaili on the market now is the one without soda. Many children love to drink it. And there is a new product on the market, fruit wine. The alcohol content is not high at all, and many children also like to drink it. Why do we have to make soda drinks like this fruit wine? Drinks like Dabaili can all be our research directions."
"These things also require skills," said Meng Wantang.
"No matter what we are researching, don't we have to invest money in it? We are already very mature in the technology of soda, we just have a few flavors at home. There are orange flavors and apple flavors, why can't there be grape flavors and peach flavors? Before other products are developed, we should develop sodas with other flavors first. This way, we can quickly go online and seize the market. We can also quickly get our investment back. As long as we make money, we can invest the money in new research directions."
At first, Meng Wantang just wanted to chat with her son casually. She didn't think her son could give her any useful suggestions.
Now she finds that her son's idea is quite correct.
Although the idea is a bit immature, the general direction is correct.
The most taboo thing for a factory is to stick to the old ways. Without new technologies and new products, it will be eliminated by the market.
Many beverages are still struggling in the market after being eliminated from the market for many years.
A few decades later, a wave of nostalgic ads arrived.
The soda that originally cost fifty cents a bottle has increased in value many times and has quickly become a popular drink at dinner parties and wine tables.
The bosses would say, "This is what we drank when we were kids."
The atmosphere was relaxed, and everyone started talking about their childhood, which instantly made them feel closer, and they started talking about business. Sometimes, a deal was made during this kind of conversation.
Now is not the time to be nostalgic.
What the market needs nowadays are new products that will impress people.
The reason why Meng Wantang brought Zhao Mingpu back was because Zhao Mingpu’s new drink had a strange taste but low sugar content.
It uses a drink from traditional Chinese medicine that is beneficial to the human body.
Not only does it relieve greasiness, but it also makes people intoxicated.
It is much better than the carbonated drinks popular abroad.
Today, the carbonated beverage has not yet taken over the market crazily, but it has quietly entered the country and has a large audience.
Meng Wantang has decided that as long as Zhao Mingpu can bring out the successfully researched drink, she will produce it vigorously.
Crazy publicity.
She wants to be the first to seize the overseas carbonated beverage market.
"And our packaging must also change to a certain extent. The previous beverage packaging has become a classic. In addition to the classic, we must also be innovative. For example, for the Year of the Snake, we must launch a corresponding beverage packaging. The new product name must also be chosen well."
Xiaopang felt that he had countless inspirations in his mind.
He couldn't stop talking about it with excitement.
“The name of the new drink should not only be catchy, but also make people feel that drinking our drink will bring good luck.”
Meng Wantang kept nodding.
What my son said makes a lot of sense.
No matter what snacks are on the market, the main selling point is prosperity, wealth and good luck.
"You're right, the name of a new drink is very important."
"Mom, we can also do a marketing for the new beverage. For example, you can offer a reward of 10,000 yuan in the newspaper to ask everyone to come up with the name of the new beverage. This will directly make our factory famous. We can also do a wave of marketing before our new product goes online. We can find someone from the TV station to promote it, and give the 10,000 yuan reward to the lucky person in front of the TV station. Then our product will be quickly launched. Then we can buy an advertisement on the TV station and promote it a lot. We don't have to worry about our product not being popular enough among the people."
Xiaopang understands the psychology of those consumers very well.
He suggested to Meng Wantang very seriously: "Mom, many of my classmates don't buy those miscellaneous brands when buying snacks. They only buy those brands that have been shown on TV. Even if the price is a little higher, they are willing to buy the snacks that appear in the advertisements. In our opinion, as long as they can be advertised, they represent acceptable quality. They are trustworthy and must be delicious. After we bought those snacks, we found that they were indeed delicious. So if our products want to quickly occupy this market, advertising is a must."
Meng Wantang smiled but didn't say anything. After her son finished speaking, she said, "I wanted you to write a specific plan, but I thought you would take the exam soon and you don't have the time to write this."
Meng Wantang was interrupted by her son before she could finish her words.
Xiaopang's tone was a little anxious.
"But I have to take exams when I return to school, and I'll have time after the exams. Mom, you don't mind these few days, right? We'll go to the factory and ask when the new product will be released. If we think the new product is suitable, it will take some time to advertise and collect new names, and then we can choose the name. It will take at least a month, and the good news must be released in the first month of the year. Our product can be launched on the fifteenth day of the first lunar month."
Xiaopang's mind worked very quickly. He was afraid that if he spoke too slowly, Meng Wantang would not accept his opinion.
Meng Wantang secretly exchanged a glance with Lu Qingye through the rearview mirror, and the couple smiled like two foxes who had stolen some meat.
The fact that he could force his less talkative younger son into this state shows that he cares very much about this matter.
Meng Wantang had previously thought that her youngest son would pursue a career in research, but now it seems that he is more interested in making money.
The children in their family are very smart. They can learn things with just one look, even though others may need a lot of effort to learn them.
So several children always skip grades.
Even though the little guy is now a high school student, he is the same age as a junior high school kid.
Meng Wantang didn't care whether the factory would be ruined by her son. She didn't care whether her son's plan could bring the factory back to life. Even if the factory was on the verge of bankruptcy, Meng Wantang would be able to cover for her son.
If it doesn’t work once, try it twice. If it doesn’t work twice, try it three times.
She just didn't believe that Xiaopang wouldn't learn from experience and would fail again and again.
"Of course I can wait for you. You can take a look first when we get to the factory this time. The laboratory has already started up, and we might even be able to taste a new product when we go there today."
Meng Wantang hadn't finished her words when she noticed that her son couldn't hide his smile. It was rare for a child to smile so brightly, and Meng Wantang wanted to make the little guy happy for a while longer.
"Mom, you are such a courageous factory manager."
Xiaopang got what he wanted and started to flatter the boss.
"I can only say that I am the owner of the factory, but I am not the director. The director is still the same as before. I will make it clear to the director, and you can contact him directly in the future. Let him listen to you in everything."
Xiaopang was not overwhelmed by the sudden power of speech.
"What if he thinks I'm a child and pretends to obey me but disobeys me?"
Meng Wantang raised an eyebrow: "It depends on your personal charm. A truly talented person can use his talent to conquer those who are older than him."
As soon as these words were spoken, Xiaopang suddenly became full of energy.
"If he doesn't do what I ask and doesn't give a reasonable explanation, I will definitely ask my lawyer to have a good talk with him. I believe he definitely doesn't have the money to compensate me for my losses."