frightfiction Chapter 522 Orange 1st Generation MP3
Chapter 522 Orange 1st Generation MP3
By the end of January 2004, the factory buildings, employee dormitories, employee canteen, warehouses, etc. of the Orange Electronics Factory were completed one after another, the purchased production equipment was also in place one after another, and some skilled workers and technicians who were poached from major electronics factories have also been successfully in place.
On January 04, 1, which was the tenth day of the Lunar New Year, the Orange Electronics Factory began recruiting workers from all over Jinling and even the entire province. A large number of young men and women who came out to work poured into the electronics factory one after another.
Just after the Lantern Festival, the Orange Electronics Factory recruited the first batch of 500 workers and began training.
By the end of February, the first batch of employees had completed their training and produced a batch of samples. Of course, the quality of this batch of samples could not be guaranteed, and there were many defective products.
Subsequently, the Orange Electronics Factory began to announce its wage system, calculating salaries based on employees' production quantity, yield rate, pass rate and other parameters.
On the one hand, such a wage system can motivate employees and improve product quality; on the other hand, it can also eliminate a group of employees who try to fill in the gaps.
The overall wage level of Orange Electronics is slightly higher than that of similar electronics factories in Jinling, which makes it easy to attract and retain employees. Coupled with such a wage system, the factory's management quickly got on track.
Moreover, Lu Cheng also likes to recognize outstanding employees, set examples, and give them cash.
The technical content of products like MP3 is not very high, and some parts are purchased from outside, so the production cycle is very short.
By March, the factory had laid off a group of employees and recruited more employees. The yield and qualification rates of the products also reached an ideal value.
Looking at the large number of defective products in the warehouse, the head of the logistics department felt a little sorry: "Boss, although these defective products have quality defects, many of them can still be used. Isn't it a pity to destroy them like this? Why not sell them at a low price..."
Lu Cheng shook his head. "Mr. Zhang, your idea is wrong. These defective products have our company's logo on them, and they look no different from qualified products. If we allow these products to enter the market, it will definitely affect our company's reputation. Even qualified products that have undergone multiple tests need to undergo more extensive user experience testing."
Afterwards, Lu Cheng convened the management of the electronics factory, Orange headquarters, and Red Bean Capital, and gave each of them a certain number of products, asking them to take them back for people around them to use, and required each of them to collect at least fifty different opinions.
At the same time, Lu Cheng also asked Lin Jingyi to take some of the products back to school for her classmates to try out and ask them for their opinions.
It took more than half a month for the testing and design departments of the Orange Electronics Factory to integrate the opinions collected from all aspects, count some prominent problems, and further optimize the product.
In April, after a complete upgrade, a new MP3 with a smoother and more natural appearance and more perfect sound quality began mass production.
2004 was also a crucial year for MP3 players. In the domestic market, prices of all types of MP3 players were falling.
年初的时候，128兆的MP3，均价还在1000以上。256兆的MP3均价更是在1700左右。
By April, the average price of both products had dropped by around $200, and major companies began a price war.
Meizu, Newman, Samsung, Teclast, Patriot and many other brands are also working hard. You lower the price a little today, and they lower the price a little tomorrow, all in an attempt to compete for the market.
By the end of the year, the price of Newman's 128MB MP3 will drop directly to 199, making the MP3 product completely popular.
Of course, with the launch of Orange's first generation MP3 players, this price war is bound to become more fierce.
After May, advertisements for the first generation of Orange MP5 began to appear on the Orange Input Method. At the same time, Penguin Group and Shanda Group, which had already cooperated with Lu Cheng, also began to advertise for Orange.
而且，在这个其他品牌的MP3还需要几百块上千块的时候，桔子牌128兆的MP3直接定价为218元，256兆的定价为488。
With such a low price and such intensive publicity, the Orange brand "Tianlai Generation" MP3 quickly gained popularity.
When this MP3 player was officially launched, long queues formed at every sales counter.
At the same time, Orange Electronics also conducts online sales on its previously launched official website and community, and has signed delivery contracts with major express companies.
In a short time, the first generation of Orange brand Teana MP3 quickly entered major universities and all walks of life.
With low price, good sound quality, excellent quality, perfect after-sales service, and extensive publicity, it is hard for this product not to be popular.
The electronics factory is running at full capacity. Batch after batch of products roll off the production line. After three rounds of testing, they hit the market and are sold all over the country.
With the emergence of oranges, major brands have also begun to cut prices in an attempt to win back the customer base that was taken away by oranges.
In June, when MP3 was selling like hot cakes, the Orange Electronics Factory had already begun preparing for the production of MP4.
To be honest, the first generation of Teana MP3 was just a product used to test the waters and cultivate workers' proficiency, and the MP4 was also a transitional product.
In mid-June, it is the campus recruitment season of the University of Tokyo.
After Lu Cheng discussed with the school leaders and college leaders, the school leaders opened a multimedia screening room for Lu Cheng, allowing Lu Cheng's Orange Technology to carry out recruitment promotion and conduct written examinations in the screening room.
On the day of recruitment, when Lu Cheng, the handsomest boy on campus at the University of Tokyo, walked up to the podium as the founder of Orange Technology and began to give a speech to his seniors, the entire campus was in an uproar.
"Dear school leaders, seniors who are preparing to apply for jobs, thank you for coming here today to support Juzi Technology. Let me introduce myself. I am a sophomore student in the Department of Architecture of Dongda University, and also a junior of the seniors present..."
Lu Cheng briefly introduced himself and began to talk about how he founded Juzi and the origin of the brand name Juzi.
"Everyone here might as well guess where the Orange brand was born. If you guess correctly, there will be a prize."
Everyone immediately started to make a noise, some shouted, some made random guesses.
Lin Jingyi, who was sitting in the seat below, looked at Lu Cheng with joy in her eyes when she heard this question.
Others may not know the origin of the Orange brand, but she knows it clearly.
Ruan Guan, Zhu Xiaobei, Li Weijuan, Zheng Wei, who were sitting next to Lin Jingyi and came to watch the fun, as well as Lin Jingyi's roommates Liu Shiyu and Xiao Yuqing, were all looking at Lu Cheng on the stage with admiration.
Seeing Lin Jingyi's excited expression, Ruan Guan asked, "Jingyi, do you know the origin of this brand? Why don't you tell us about it?"
"Okay, I..."
Before Lin Jingyi could speak, a senior student stood up and said jokingly, "Mr. Lu, did you come up with your name in the school cafeteria?"
Lu Cheng nodded immediately: "Congratulations to this senior sister, you really guessed it right. I will give this senior sister an MP3 player. What color do you like?"
"I like pink." The girl immediately became excited.
As the first MP3 player was given away, the atmosphere became even more lively.
As Lu Cheng waved his hand, the scene finally quieted down. Lu Cheng turned his gaze to Lin Jingyi and began to talk about the origin of the Orange brand: "The Orange brand was born in our Dongda cafeteria. As for why we chose this name, the reason is very simple. My girlfriend and I both like to eat oranges."
As soon as these words were spoken, the girls at the scene cheered. Zhu Xiaobei, Ruan Guan and other girls looked at Lin Jingyi with envy.
Li Weijuan couldn't help but say, "If I were Lu Cheng's girlfriend, I would probably faint from excitement. This is a real man!"
Zhu Xiaobei, who had grown her hair long and tied it into a short ponytail, was also extremely envious at the moment, but she hid her feelings completely. She was not the kind of person who would destroy other people's feelings, and she knew that she was not worthy of Lu Cheng, so she just thought about it in her heart.
How could a woman not love such an outstanding man?
"Oranges are the most common fruit. They are rich in vitamin C and taste sour and sweet, just like the feeling of love. They also represent youth and vitality. When I founded this brand, I wanted to make products that young people like and that we young people can afford.
From the Orange Input Method, Orange Translator, Orange Downloader and other software to the current Orange Generation MP3, we at Orange have always adhered to one principle, to make quality products..."